From February 22 to 24, 2025, an internal training activity with the theme of “Building a Sales Champion Team” was grandly held in Sichuan Topton Technology Group. This internal training was jointly organized by Topton and Longxing Marketing, and specially invited senior sales training expert Xie Xiangyang to give lectures. The purpose is to comprehensively improve the professional skills and sales strategies of the sales team through systematic training, and inject new vitality into the long-term development of the company.
The training activity kicked off at Topton’s conference center. Sales personnel from various departments of the company gathered together and looked forward to the arrival of this sales feast. As the main speaker of this training, Mr. Xie Xiangyang brought a wonderful lecture to the trainees with his rich sales experience and profound theoretical foundation.
Mr. Xie first started with the seven characteristics of sales personnel, and explained in a simple and easy-to-understand way the qualities and abilities that excellent sales personnel should have. He pointed out that an excellent salesperson should not only have good communication skills, keen market insight and strong enterprising spirit, but also have a good team spirit, self-drive and continuous learning ability. The cultivation and improvement of these qualities are the key to the continuous progress of sales personnel in their careers.
When talking about how to build the wolf spirit of the team, Mr. Xie emphasized that the wolf spirit is a spirit of unity, cooperation, courage to fight, and fearlessness of difficulties. If the sales team wants to stand out in the fierce market competition, it must have this wolf spirit. He showed the students the importance and practice of the wolf spirit in sales work through vivid cases and figurative metaphors. At the same time, Mr. Xie also encouraged the students to have the courage to challenge themselves, constantly break through their own limits, and devote themselves to sales work with more enthusiasm and firm belief.
Face-to-face consulting sales is a customer-centric sales model that emphasizes that sales personnel should provide customers with personalized solutions through professional knowledge and caring services, so as to win the trust and satisfaction of customers. When explaining the eight-step face-to-face consulting sales method, Mr. Xie elaborated on the specific content and operation methods of each step. From the excavation of customer needs to the presentation of product solutions, from the handling of objections to the promotion of transactions, every link is full of wisdom and skills. The trainees deeply realized the charm and value of consultative sales by listening carefully and actively participating in the interaction.
The reason why the world’s top 500 companies can maintain their leading position globally is not only due to their strong brand influence and technological innovation capabilities, but also due to their advanced sales methodology. During the training, Mr. Xie introduced the core ideas and practical experience of the top ten sales methodologies of the world’s top 500 companies to the trainees. These methodologies cover many aspects such as the establishment of customer relationships, the mining of sales opportunities, and the formulation of sales strategies, providing valuable reference and inspiration for the trainees. The trainees said that they would apply these advanced methodologies to actual work and continuously improve their sales capabilities and performance levels.
During the training process, Mr. Xie not only focused on the teaching of theoretical knowledge, but also paid great attention to the interaction and communication with the trainees. He guided the trainees to actively participate in classroom interaction through questions, discussions, role-playing and other methods to deepen their understanding and memory of the knowledge they learned. The trainees also said that this interactive teaching method allowed them to participate in learning more devotedly and gained a lot.
After three days of intense and fulfilling training, the trainees said that they benefited a lot. They not only mastered more sales knowledge and skills, but also broadened their horizons and strengthened their confidence. They said that they would apply the knowledge and skills they learned to actual work, devote themselves to sales work with greater enthusiasm and firm belief, and contribute their own strength to the development of the company.